ADVERTISING / BRAND / NARRATIVE / CAMPAIGN
Amazon Recruitment & Brand Photography Across London, New York and Paris
Amazon
Advertising
Client: Amazon
Sector: Technology / Advertising
Locations: London · Paris · New York
Scope: Corporate portraiture · Narrative photography
Duration: Multi-phase (2 days London · 2 days Paris · 3 days New York)
This project began as a portrait and narrative photography commission in London, supporting Amazon Advertising’s recruitment campaign. The brief focused on producing consistent, people-led imagery for use across careers and internal brand platforms.
Following the success of the initial London shoot, the project expanded to additional locations in Paris and New York, maintaining the same visual approach and production methodology across all three cities.
The brief focused on producing consistent, people-led imagery for use across careers and internal brand platforms.
The result was a scalable recruitment image library with international consistency: portraits and narrative images that allowed Amazon Advertising to represent teams across all three countries with one coherent visual approach.
Production Notes
- Portrait and narrative photography produced on location
- Direction adapted to local teams while maintaining a consistent visual standard
- Lightweight production model, designed for repeat deployment
- Delivered imagery used across multiple platforms and regions
Approach & Consistency
The core requirement was consistency — in lighting, direction, tone and output — regardless of location. Rather than treating each shoot as a standalone assignment, the work was approached as a single, evolving project, ensuring the imagery aligned seamlessly across regions.
Once the London phase established the visual framework, subsequent shoots in Paris and New York followed the same structure. The only additional cost for each phase was travel, with production and methodology remaining unchanged.
This allowed the client to scale the project internationally without compromising visual coherence.
Outcomes & Use
The imagery is now used extensively across Amazon Advertising recruitment and careers platforms, including international team pages and ongoing recruitment communications.
Feedback from stakeholders has been consistently positive, particularly around clarity, consistency and usability across regions.
Commissions for agencies, publications and organisations across editorial, corporate and commercial photography.
Selected clients include:
· Amazon · Apple · Google · BT Group · NHS · Comic Relief · JPMorgan Chase & Co · Lloyds Banking Group · PwC · NatWest Group · Bank of Scotland · Whyte & Mackay · Grant’s · Diageo · Pernod Ricard · OurWhisky Foundation · Sony · Twitch · Polydor Records · Rolling Stone · The Wall Street Journal · Financial Times · The New York Times · The Sunday Times Magazine · Qantas · British Airways · Boeing · Toyota · Volvo · Bentley · World Health Organisation · Getty · BP · Nike · Scottish Rugby · Runner’s World · Everllence · BAE ·
Much of my work is protected by client confidentiality or privilege.
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