[ Documentary, Photography, Manchester, Leeds, Inverness ]
Paediatric & Neonatal Recruitment Campaign
NHS Paediatric & Neonatal Care
Client: NHS
Sector: Healthcare / Public Services
Locations: Manchester · Leeds · Inverness
Scope: Documentary photography
Duration: Multi-phase (2 days Manchester · 1 day Leeds · 1 day Inverness)
This project was commissioned to document paediatric and neonatal care across NHS hospitals, focusing on the reality of nursing work in some of the most sensitive clinical environments.
The brief was not to idealise the work, but to present an honest account of care as it is delivered — under pressure, with precision, empathy and professionalism.
The photography needed to reflect the complexity of neonatal and paediatric nursing, capturing both the technical demands of the role and the emotional intelligence required to support patients and families at their most vulnerable.
Work took place across neonatal units, birthing suites, children’s wards and specialist care environments, involving premature infants, young patients, families and clinical teams operating within live hospital settings.
The emphasis was on documenting care as it unfolds in practice, without staging or interruption.
Production Notes
- Communication and judgement had equal weight to photographic technique and results
- Continuous reading of atmosphere and subtle changes within clinical spaces
- Trust built gradually with staff, patients and families, and protected through discretion
- A working pace dictated by care and circumstance
Approach & Consistency
Work took place inside live hospital environments where clinical care always took precedence. Access was carefully managed in collaboration with nursing staff, midwives and clinical teams, and the approach adapted continuously in response to the emotional and medical realities of each space.
The project moved between neonatal intensive care, birthing suites, children’s wards, short-term diagnosis units and longer-term care environments. Each setting demanded a different level of presence, observation and restraint and the driving importance of it all was trust. The work was driven by situational awareness — reading rooms, recognising limits, and knowing when not to photograph. Understanding the emotion, the pressure on a personal level guided the decisions made on the ground.
A calm, unobtrusive presence allowed moments of genuine care, focus and interaction to emerge naturally, producing imagery that has captured an incredible collection. This is a project I am honoured to have been a part of.
Outcomes & Use
The final images form a considered visual record of paediatric and neonatal nursing within the NHS, documenting the skill, attentiveness and emotional resilience required in these roles.
The work has been used across NHS recruitment platforms, midwifery and nursing campaigns, union communications, online editorial features and social channels.
Rather than relying on abstract messaging, the imagery supports recruitment by showing the profession as it is practised — demanding, meaningful and deeply human.
Commissions for agencies, publications and organisations across editorial, corporate and commercial photography.
Selected clients include:
· Amazon · Apple · Google · BT Group · NHS · Comic Relief · JPMorgan Chase & Co · Lloyds Banking Group · PwC · NatWest Group · Bank of Scotland · Whyte & Mackay · Grant’s · Diageo · Pernod Ricard · OurWhisky Foundation · Sony · Twitch · Polydor Records · Rolling Stone · The Wall Street Journal · Financial Times · The New York Times · The Sunday Times Magazine · Qantas · British Airways · Boeing · Toyota · Volvo · Bentley · World Health Organisation · Getty · BP · Nike · Scottish Rugby · Runner’s World · Everllence · BAE ·
Much of my work is protected by client confidentiality or privilege.
To learn more about my experience and what I can do for you, get in touch.
If your requirements are complicated or time-sensitive,
feel free to call directly.
