[ editorial, campaign, narrative & portrait photography ]
Editorial campaign photography following the people and households behind everyday connectivity
BT
Day in the Life
Client: BT
Project: Day in the Life
Locations: Leeds & Liverpool, UK
Scope: Editorial campaign photography, portraiture, narrative lifestyle
Duration: 2 Days
Use: Brand editorial campaign, communications and marketing image library
BT commissioned editorial style campaign photography to be built around a simple but commercially important idea: the everyday human value of connectivity.
The brief followed two sides of the same story.
First, the working day of a field technician carrying out real operational tasks, from maintenance and cabinet work to pole climbing and network activity. Second, a customer family at home, showing how telephone and internet services sit inside ordinary family life.
The project needed to connect technical infrastructure with lived experience. It was not just about showing the equipment, vans or working process. It was about showing why that work matters: keeping households connected, work moving, children entertained, families communicating and daily routines functioning.
Production Notes
- Editorial campaign photography project covering both field operations and customer lifestyle imagery.
- Technician photography included maintenance work, pole climbing, cabinet activity, vehicle-based working and operational portraiture.
- Customer photography followed a family at home using BT phone and internet services as part of everyday life.
- Required two distinct environments to feel connected within one visual campaign.
- Field photography needed to work around live operational activity, safety requirements, equipment access and changing outdoor conditions.
- Home photography required natural direction, relaxed interaction and believable domestic storytelling.
- Final image set balanced technical service delivery with the human value of connectivity.
Approach & Consistency
The photography followed a documentary-led approach, moving between operational field work and domestic customer environments.
With the technician, the focus was on activity, confidence and competence. The imagery covered portraiture, tools, cabinets, pole work, service vehicles and the physical reality of maintaining a working communications network. The aim was to make the role feel skilled, human and approachable without stripping away the technical nature of the work.
With the customer family, the tone shifted into lifestyle storytelling. The images captured phone use, internet use, children online, family interaction and the quieter domestic moments that rely on reliable connection. The work needed to feel observed rather than staged, with enough polish for campaign use but enough reality to remain believable.
The visual consistency came through colour, movement, natural interaction and a clear editorial thread: people using, maintaining and depending on the same network from different sides of the service.
Outcomes & Use
The final image set gave BT a campaign library that connected field operations with customer experience.
The photography showed the technician as visible proof of service, skill and reliability, while the family images translated that work into everyday benefit. Together, the two sides of the project created a rounded visual story: infrastructure, service, home life and human connection.
The result was a practical brand image library suitable for campaign, internal communications, recruitment, editorial use and wider marketing activity.
Commissions for agencies, publications and organisations across editorial, corporate and commercial photography.
Selected clients include:
· Amazon · Apple · Google · BT Group · NHS · Comic Relief · JPMorgan Chase & Co · Lloyds Banking Group · PwC · NatWest Group · Bank of Scotland · Whyte & Mackay · Grant’s · Diageo · Pernod Ricard · OurWhisky Foundation · Sony · Twitch · Polydor Records · Rolling Stone · The Wall Street Journal · Financial Times · The New York Times · The Sunday Times Magazine · Qantas · British Airways · Boeing · Toyota · Volvo · Bentley · World Health Organisation · Getty · BP · Nike · Scottish Rugby · Runner’s World · Everllence · BAE ·
Much of my work is protected by client confidentiality or privilege.
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